ACEA

The advertising code would be applicable to passenger car advertising in the European Union. The requirements in the code cover environmental claims in advertising, promotions, sponsorships, direct marketing and other marketing tools. These claims have to be reasonable and verifiable.

The code also concerns driver behaviour in advertisements and the way of providing information on CO2 emissions in printed ads and on manufacturers’ websites. It would stipulate issues that are in most cases already common practice, such as, for example, that manufacturers should refrain from encouraging irresponsible behaviour.