ACEA

Austrian students win advertising challenge

The 2009 Ad Venture Award, organised by the European Association of Communications Agencies (EACA) in collaboration with the European Commission and the automobile industry’s trade association ACEA, has gone to Austrian advertising students for a campaign that encourages young people to buy more environmentally friendly cars.

The team from the Werbe Akademie Wien answered a brief to encourage European citizens to include environmental performance alongside traditional purchase factors when buying a car, such as reliability, safety, design, comfort, number of passengers and price. The competition helps highlight the many options drivers have to reduce their carbon footprint – from the fuel-efficient technologies that cars have on offer today, to the type of fuel used, fuel-efficient driving and planning travel efficiently.

• More about the winners and the other finalists of the competition
• Press Release: Advertising students challenged to help influence car buying mentality
• AD Venture brief
• Full ACEA dossier on CO2 emissions
• Thinking green is not reflected in car use
• FAQ on CO2 labelling

last updated 23/06/2009

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