ACEA

Our Future Mobility Now 'Urban Mobility' Webinar with Toyota

Join the first “Our Future Mobility Now” webinar on 12 January at 5pm

Topic: The Future of Urban Mobility
Hosts: Our Future Mobility Now* with Toyota
Experts: Stephan Herbst, Senior Manager of Environmental Affairs at Toyota Motor Europe, and Lars Akkermans, Researcher at Transport & Mobility Leuven

Brussels, 10 January 2012—ACEA is happy to announce the inaugural Our Future Mobility Now Manufacturer Focus webinar, taking place on January 12, 5pm, to share unique insights in the evolution of cars and motorised transport and how it will influence the future of urban mobility.

As European citizens live in an increasingly urban setting, with their mobility needs playing a greater role, cities around Europe are facing more and more challenges caused by urban congestion, pollution, and traffic accidents. From this perspective, the automotive industry has already started researching and developing new and creative solutions to enhance and improve urban mobility while reducing environmental impact.

Through this live webcast, TME’s environmental expert, Stephan Herbst, will demonstrate how efficient and effective urban transport could enhance and contribute to improving the lives of urban dwellers. Lars Akkermans, researcher at Transport & Mobility Leuven, will join the discussions as a specialist in modelling human behaviour, offering concrete analysis on the impact of road safety measures and transport policy on society and the environment.

Join us on Thursday, January 12 at 17:00 CET to listen in or have your say by following this link:
Urban Mobility Webinar

About the experts:

Dr. Stephan Herbst, Senior Manager of Environmental Affairs at Toyota Motor Europe, studied business administration and economics and holds a PhD in Environmental Cost Management. For seven years, Stephan worked at a German OEM in both Germany and China before joining Toyota in 2005. He was responsible for the Environmental Strategy of Toyota before moving to Toyota Motor Corporation in Japan to take on the responsibilities of managing various environmental and energy related areas. Upon returning to Europe, he is now responsible for Low Carbon Mobility and Toyota’s annual Sustainability Report. Stephan is a member of Toyota’s Global Climate Change and Energy Team and is actively involved in mobility projects of the World Business Council for Sustainable Development.

Lars Akkermans, Researcher at Transport & Mobility Leuven, holds a Masters Degree in Psychology specialises in modelling human behaviour. His main area of expertise is the analysis of how road safety measures and transport policy affects human behaviour. Before joining Transport & Mobility Leuven, Lars worked for the Belgian Road Safety Institute and TNO Human Factors (Netherlands Organisation for Applied Scientific Research) as a researcher for different European projects related to road safety as well as an analyst of different national and international measures in the field of enforcement, human interaction and technical advances in road safety. Merging and measuring theoretical models and practical impact has been a major part of his past work in the field of traffic law enforcement.

(*) Our Future Mobility Now is a project spearheaded by the European Automobile Manufacturers’ Association (ACEA), and aims to bring the mobile generation of the future together with Europe’s leading automotive manufacturers to imagine how vehicles and transport will evolve and influence life in the 21st Century. To find more about the project and have your say on the future of mobility in Europe, visit: http://www.futuremobilitynow.com

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