The European automotive industry is one of our continent’s major success stories – but can it also master the major societal and environmental challenges that we face today and shape the disruptive megatrends of tomorrow?

In the new ‘Race 2050’ report, McKinsey & Company set out a future vision for the industry that is built on the ‘European way’ forward. This involves leveraging Europe’s diversity of mobility realities and strengths in innovation, talent and skills to make the region the global gateway to the future of automotive.

We invite you to discuss the findings and recommendations of this sector-wide study in more detail during our event ‘Race 2050: A Vision for the European Automotive Industry’ at the Brussels Motor Show on Tuesday 22 January 2019 between 9.00 and 12.00.

We are looking forward to seeing you there!

Sincerely,
Erik Jonnaert (ACEA)
Philippe Dehennin (FEBIAC)
Andreas Cornet (McKinsey)
Andreas Tschiesner (McKinsey)

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